Note:  I was fortunate to have a support network in getting my business off the ground, and I’m happy to pass along the favor to others doing the same.  So, the posts in this series will be slightly longer than the promised four-minute read rather than mailing it in for the sake of a self-imposed…

Churn.  Turnover.  Attrition.  Words no business leader wants to hear preceded by “customer.”  Yet, many do all too often.  Depending on their sector, B2Bs can lose a quarter or more of their clients on an annual basis.   That’s expensive in more ways than one.  But, I’m less concerned with postmortem math than I am…