Note: As part of this series, I offer market examples to illustrate each concept. Some are fairly extensive, so I’ve chosen to exceed the four-minute mark in favor of quality (hopefully). After all, they reinforce my points, and I like credibility. Welcome, friends, to Part 3 of this three-part series on brand development. …
Whether you’re a comic-book buff or the furthest thing from it, you have to be in awe of what Marvel has pulled off. Its Marvel Cinematic Universe, or MCU to the uninitiated, is an epic achievement. Marvel’s strategy from the get-go was unprecedented. Superhero movies have been around for decades, but they’ve always been…
Generally speaking, the pricier the product, the greater the buyer hesitation. What separates sales pros from Joes, though, is the empathy with which they handle that hesitation. Pressing the right buttons throughout the sales process requires putting yourself in their shoes, especially when you’re asking for a sizable chunk of their budgets. Otherwise, you…
What do IKEA and direct-response landing pages have in common? Strategic manipulation. Of you. That’s right. They provide a very specific, highly-thought-out journey for their visitors. People go where these things want them to go, with little to no choice but to follow a predetermined path from start to finish. So, follow…
I’m a big space nerd. Documentaries, books, newsletters—fascinating stuff, man. For example, it blows my mind what scientists know about planets outside of our Solar System. They can measure mass, radius, tilt, orbit, surface temp, and even the chemicals in their atmospheres. We’re talking about objects that are 150 light years away! The…
Sales and marketing materials aren’t always easy to create. If they were, people like me wouldn’t really have, you know, a job. Granted, it’s not all I do, but helping companies position themselves as more attractive partners is a big part of my thing. In doing this I tend to spend an inordinate amount…
Note: I was fortunate to have a support network in getting my business off the ground, and I’m happy to pass along the favor to others doing the same. So, the posts in this series will be slightly longer than the promised four-minute read rather than mailing it in for the sake of a self-imposed…
Note: I was fortunate to have a support network in getting my business off the ground, and I’m happy to pass along the favor to others doing the same. So, the posts in this series will be slightly longer than the promised four-minute read rather than mailing it in for the sake of a self-imposed…
Note: I was fortunate to have a support network in getting my business off the ground, and I’m happy to pass along the favor to others doing the same. So, the posts in this series will be slightly longer than the promised four-minute read rather than mailing it in for the sake of a self-imposed…
Ever heard of the Doolittle Sales Pitch? Probably not since I just made it up. (Boom, trademark.) I’m not referring to the guy who talks to pets. I’m referring to the guy who bombed Japan. Jimmy Doolittle was the WWII Medal of Honor winner depicted by Alec Baldwin in the 2001 Affleck flick…