“If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask.”   Smart fella, that Einstein.  After all, questions are the key to quality.  That’s why I tend to ask a lot of questions before projects, especially…

What do IKEA and direct-response landing pages have in common?   Strategic manipulation.  Of you.   That’s right.  They provide a very specific, highly-thought-out journey for their visitors.  People go where these things want them to go, with little to no choice but to follow a predetermined path from start to finish.   So, follow…

You know how most people would agree that having a fire extinguisher in the house is a good idea, but only about six in 10 actually do?  Well, same thing with company websites.  Execs know it’s a good idea to have a buttoned-up site, but not all of them make it a priority.   Now,…

If you know nothing else about Comic-Con, you should know that its fanboy attendees are some of the most ardent followers of anything ever.  San Diego’s four-day fiesta is the annual nerve center for all things sci-fi, fantasy, gaming, and related pop-culture genres.  It’s a real hoot.   Out of the ridiculous number of things…